Science as an Emotional Trend

Welcome Screens

Liubov Maximenkova, a renowned designer, has created a captivating series of welcome screens for the Sberbank Online mobile app. These screens are dedicated to the Year of Science and Technology in Russia and aim to evoke emotions while also serving as sources of knowledge. The project features three themes: Undersea, Through the Microscope, and Neural Network.

The Undersea theme draws inspiration from the mesmerizing photos taken by marine biologists, showcasing the incredible creatures that inhabit the depths of the ocean. This not only highlights the beauty of the undersea world but also raises awareness about ecological issues, including the pollution of the World Ocean.

The Through the Microscope theme showcases photos taken using micro and macro photography techniques, offering a unique perspective on everyday objects. From microcrystals of human tears to the intricate patterns of lace threads, these images reveal the beauty and complexity that exist at a microscopic level.

The Neural Network theme explores the fusion of technology and art. All the images in this theme were created by the artificial intelligence SberAI, demonstrating how technology can be harnessed to produce artistic creations. This theme showcases the intersection of art, science, and design in the modern world.

One of the strengths of this design is its ability to trigger emotions and provoke thoughts. The welcome screens in the Sberbank Online app allow users to choose their preferred theme, creating a personalized and engaging experience. By incorporating elements of emotional design, the designers have elevated the user experience to a new level.

The project was developed in 2021 as part of the ongoing efforts to improve the client experience in the Sberbank Online app. The design team, led by Liubov Maximenkova, continues to study customer behavior and refine the designs to make them even more personalized and captivating.

This innovative design has been recognized for its excellence and creativity. It was awarded the Bronze A' Design Award in the Mobile Technologies, Applications, and Software Design category in 2022. This prestigious award honors designs that demonstrate technical and creative skills while contributing to improvements in quality of life.

With its unique blend of art, science, design, and technology, the Science as an Emotional Trend welcome screens in the Sberbank Online app offer users a visually stunning and intellectually stimulating experience.